Proactive Communication
Clean Rooms Magazine
We contacted the editor of CleanRooms, a publication focusing on
contamination-control technologies, about submitting a feature for its
issue on ISO standards. The result was this article which reinforced
our client's position as a leader in ergonomic seating for cleanrooms.
School Planning & Management
When our client wanted publicity on its school cafeteria tables, we developed this case history for School Planning & Management, a key publication for K-12 administrators and buyers. We worked with the school principal and architect in writing the article that ran under the principal's byline.
ALN Magazine
ALN Magazine (formerly Animal Lab News) devoted seven pages to our
feature story focusing on laboratory ergonomics. We “sold” the story
concept to the editor, prepared the article and coordinated images on
behalf of our client.
School Planning & Management
We created this feature story to help school planners and purchasers
make buying decisions on ergonomic seating, one of our client's top
product lines. The article ran in School Planning & Management, a
leading publication in the K-12 market.
Controlled Environments Magazine
Our client's capabilities in seating for critical environments were underscored by this Q&A article in Controlled Environments, a trade publication covering clean-manufacturing issues. We initiated the story idea, achieved the editor's interest, wrote the article and also provided the images.
Bioscience
Technology magazine
Educators and researchers at leading medical schools were interviewed
for an article we developed to express a client's viewpoint on its glove
boxes for hypoxia research. The feature article in Bioscience
Technology magazine focused on the researchers' successes using the
client's product in their labs.
Buildings
Our contacts with the editor of Buildings generated interest in an
Ergonomics 101 item for the publication's “The Buzz” column. We
furnished the material, which became the fourth item in one of the
monthly columns and identified our client's expertise in one of its
major product lines and key markets.


